Negligence exists in the vast universe, in nature and human society. It is the galaxy and space in the universe. This is the green land and ocean on the earth. Denseness is the rhythm of human life. It is the formal beauty in dialectics and the artistic beauty in philosophy. Denseness is the outline of Chinese painting. It has rich content everywhere and is an indispensable component, color and aesthetic element in commodity packaging and decor design. Without it, the packaging and decor design of goods will lose their artistic appeal. However, if it can be skillfully applied, it can make the packaging theme of the product prominent home decor glassware, the composition novel, the color striking and harmonious. Give consumers a strong product information, which will lead to consumers' desire to buy.
1, The rhythm of sparse production "sparse and inconspicuous" is the image metaphor of traditional Chinese landscape painting. The sky, ground and water in the painting are often replaced by evacuation, and the background is mostly virtual reality. In the composition of the screen, it is usually a question of setting the situation. It is necessary to obtain the things in the painting and the scenery outside the painting. However, it is easy to draw things inside the picture and draw things outside the picture. In China, line-drawn portraits are often conceptualized as complex lines and exquisite headwear to show the pure round face of the characters. In the composition of mouth blown glass packaging and decor design, brand name, product name, graphics, logo and main description text are often arranged in one or several positions on the screen to form a dense and interdependent environment. Its proportion accounts for about one third of the whole picture, while the other two thirds of the picture is a blank sparse room to form contrast and produce visual rhythm beauty.
The density in music is felt by hearing, and the changes between them produce rhythm, that is, the rhythm of music. With rhythm, only the melody of music shows melodious and wonderful music. In the rhythm of the beat, two beats and three beats feel different. Two beats show health and progress, while three beats show beauty and smoothness. Rhythm makes the time and vast space of exercise full of vitality. In the composition of product packaging and decoration design without movement time elements, rhythm is reflected through repeated morphological structure, continuous lines and the size and arrangement of graphic characters.
Density is the existing form of objects in nature. It is widely used in all aspects of human life. No matter the composition, composition and design of painting, in decoration and design, density contrast is used to varying degrees, which is endowed with the harmony and harmony of beauty. The only difference is that their expressions are different.
2, stimulate the density of association,
Association is a kind of thinking activity. It thinks about something from one thing. It can cultivate people's emotions and trigger people's emotions. The composition of Chinese painting attaches great importance to the use of density, while the picture of a tobacco canopy with deep clouds is fascinating. This is because it uses the subtle relationship between pictures and art and follows the rules of reality and concealment. The distant view can be a smoke cage, and the mountains can be enclosed in clouds. The dense cloud space of the smoke collector forms a dense space on the screen. People begin to imagine from the lingering smoke and sketch a wonderful new realm in their minds. Qi Baishi's sketch "Frogs Sing Ten Springs Out of Mountain Springs". There are no frogs in the picture, only dragonflies swimming in the mountain stream, but there is a frog whose voice seems to echo in the ear. Another example is Li Keran's picture of "herding cattle". Except for children, buffalo and inscriptions, they are all space, but they give a sense of water flow.
The packaging and decoration design of the product can also express the source of the product, the content of raw materials and the characteristics of the product in the ingredients, create associations for consumers, and enhance the love and trust of the product. For example, the packaging of "Confucian Family Wine", which won the packaging design championship in East China, is simple and simple. At the end of the golden color, the calligraphic name written with vertical lines and the white tiger pattern of the four gods of the Han Dynasty in the Dada pattern make people think of the grandeur and brilliance of Chinese culture. It conveys to consumers the ancient and mysterious information about kungfu wine culture.
